'Whatever/Whenever Innovation'

Posted on Monday, 25 Apr 2011


In my last blog on customer service innovation in Hong Kong at the W Hotel we spoke about the thought leadership and innovation inherent in their approach to customer service, personified by the thought leader Billie Man and his recommendations and artistry. In this Espresso Shot of Ideas, Anders Sorman-Nilsson discusses the concept of 'whatever/whenever innovation' and how it applies in an age of instant gratification expectations.